Deeper than types.

Smarter than colours.

Empowered by Openmind™

The science that reveals what truly makes you, you.

Successful people will tell you that impactful lasting change comes from within. The struggle has always been understanding what it is inside you that is really –and we mean really – holding you back.

The fundamental reason you haven’t achieved success is because you haven’t been able to truly measure who you are.

It’s that simple.

The truth is, traditional assessment tools only go so far.

They replay what you already know about yourself — your explicit self: who you think you are.

But they miss what truly matters — the deeper picture.

Labels, colours, and types can feel insightful, but they also trap you. They reduce a complex human being into a single word, a shade, a stereotype. You’re not one thing. No one is. We’re all intricate mosaics of traits, emotions, and beliefs that constantly shift and interact. What’s been missing, until now, is access to the hidden drivers: the feelings, attitudes, and nonconscious beliefs that shape who we are, how we act, and why we do what we do.

Openmind™ finally brings them to light.

Our Mission

Our mission is to empower you to truly know yourself in a way you never have before.

Openmind™ gives you a transparency and insight into the real drivers behind your personality: the forces that shape how you think, feel, and act.

With this clarity, you can finally take control — consciously, practically, and powerfully — to create lasting, positive change.

Because your potential has always been there. 

Openmind™ just helps you unlock it.

Meet the People Changing the Game

  • Andy Dean

    Andy Dean, Chief Executive Officer

    Andy is a pioneer in the use of neuro methods which bypass conscious responses and tap into how employees truly feel about themselves and what’s holding them back. Andy has over ten years at the forefront the people analytics and neuro-marketing industries, deploying it across 20+ countries in multiple languages. He is also the co-founder of the Neurotech® platform on which Openmind is built.

  • Dr Alan Bourne

    Alan was Founder and CEO of Sova Assessment and also co-founder at Talent Q. He holds a PhD in Organisational Psychology and is a Chartered Occupational Psychologist with deep expertise in talent assessment.

  • Dr Alastair Goode, Advisory Board

    Dr Goode holds a BSc in Experimental Psychology and a PhD in Cognitive Science and Human Behaviour. A passionate seeker of new ways to understand how people work. He has over thirty years' experience of working with and applying Behavioural Economics, theoretically and practically. He ensures rigorous application of the implicit method.