Access More Clients and Differentiate in a Crowded Market
Change Lives with Science-Backed Data that Opens Minds
Learn, Develop and Understand Yourself to Grow Your Business
Openmind™ Certified Practitioner accreditation program – now open.
Price: £1495 £995 (+VAT) until September 2026
Join a global community of Openmind™ practitioners leading the way in science-backed practice. Go deeper than ever before offering your clients unparalleled insights. Our accreditation program is straightforward and affordable. Distinguish your practice, gain credibility, and outpace the competition to future-proof your professional edge.
“No other personality assessment I have used has helped me build trust with my clients as quickly and effectively as Openmind™. Using Openmind™, I am talking about areas with an individual on the first or second time we meet that normally I wouldn’t expect them to open up about until the fifth or sixth session.”
— Mark Creighton, Executive Coach and Advisor
Why Become a Practitioner?
Stand out from the crowd and make a real difference.
It’s not about being different, it’s about making a real difference.
Grow your practice with the power of Openmind™. Our breakthrough technology amplifies your impact, accelerates transformation, and drives success for you and your clients. Justify the fees you believe you are worth to your clients.
Get to client issues, faster. Spend longer with them.
Remove the Guesswork.
Openmind™ gets to the core of the issue in minutes, clearly identifying what truly drives your clients beneath the surface – and how to guide them to self-improvement. Broader identification of coaching opportunities, spending longer with your clients. You’ll get to the real aha moments.
Work with accuracy, driven by data, shift client resistance.
Clarity. Trust. Insight.
With implicit behavioural assessments at the core, Openmind™ turns complex data into one clear, personalised report – your client’s true personality blueprint. It moves a coach from opinion to evidence, shifting resistance away from the coach and onto the root of dissonance.
“It is an extremely powerful tool in the right hands and would be absolutely perfect for people who have invested in becoming a qualified and experienced coach and leader.”
— Becky Fields, Coach
Five Steps to Becoming a Practitioner
Contact us for an informal discovery call.
We’ll set you up on the Openmind™ portal to manage all your client assessments and data insights with ease.
Join our community and benefit from ongoing support and guidance.
You can start issuing assessments immediately.
“Openmind is a fantastic solution for my clients. The best part is the speed of enlightenment and outcome which makes for a highly impactful and cost-effective solution for my clients. What would take many sessions to even begin to uncover, Openmind achieves in a single session. It’s seriously effective. And most importantly my clients love the experience. I use this as standard with all my clients now and has offered my practice a brilliant differentiator that is truly effective for both my clients and my business.”
— Barbara Darlington, Training Facilitator and Brilliance Coach
FAQs
-
Traditional tools measure only conscious, explicit responses, about 5% of our thinking.
Openmind™ uniquely combines both explicit (what clients say they think) and implicit (what clients truly feel at a deeper level) data, capturing the other 95% that drives beliefs, behaviours, and decision-making.
-
Implicit Response Time (IRT) analysis measures how quickly someone responds to statements. Faster responses reflect deeply held beliefs or emotional truths, while slower responses reveal uncertainty or surface-level agreement. This bypasses conscious filtering, uncovering insights that traditional surveys cannot reach.
-
No. While Openmind™ does measure the Big Five personality traits (OCEAN), it goes further by showing both the explicit self-perception and the implicit, nonconscious truth. It’s not about replacing existing tools, but deepening and complementing them.
-
Openmind™’s methodology is grounded in peer-reviewed research in neuroscience and psychology. Implicit Response Time (IRT) testing has been validated for decades in academic and commercial contexts. The system ensures consistency, accuracy, and reliability of results.
-
Not necessarily. Openmind™ is designed to complement your existing toolkit, not replace it. You can use it to enrich your coaching conversations, accelerate breakthroughs, and add a new dimension of insight that traditional methods can’t deliver.
-
You can use Openmind™ at the start of a coaching relationship for faster rapport, during sessions to explore blind spots, or as a progress tracker. It’s particularly powerful when combined with reflective questioning and behavioural coaching.
-
Clients are increasingly curious about self-awareness and neuroscience-backed tools. Openmind™ gives them a unique, engaging, visual report that feels fresh and insightful. Many clients are fascinated by discovering “what I think” versus “what I really feel.”
-
No. The Openmind™ reports are designed to be highly visual and coach-friendly. As the practitioner, you guide interpretation, making it simple, relatable, and actionable for your clients.
-
On average, around 15–20 minutes. It’s efficient, engaging, and less demanding than lengthy surveys.
-
The Openmind™ reports are visual and easy to interpret. They clearly show explicit versus implicit responses side by side, creating “a-ha!” moments for clients and giving you a framework for coaching conversations.
-
Yes. Openmind™ works equally well for individual coaching, leadership development, or team dynamics. At team level, it can uncover hidden patterns of culture, collaboration, and blind spots.
-
The tool is safe, non-invasive, and empowering. Unlike lie detectors or invasive questioning, Openmind™ simply measures speed of association. Clients typically find it fascinating and affirming, not threatening. You will play a vital role in the safe delivery of their new found enlightenment and we support you every step of the way while you are learning for yourself.
-
You can frame it simply: “Traditional surveys show us what you consciously believe about yourself. Openmind™ also shows us the deeper feelings and drivers you may not always be able to articulate. Together, we get the full picture, and that’s where growth happens.”
-
Differentiates your practice with cutting-edge Neurotech® - the engine that powers Openmind™
Builds client engagement and curiosity.
Accelerates breakthroughs by revealing what’s beneath the surface.
Creates a stronger ROI for your clients (faster progress, deeper change).
-
Absolutely not. The tool enhances your expertise, not replaces it. It provides a richer foundation for your coaching, but your skill in guiding, interpreting, and applying the insights is what drives transformation.
-
Training and support are provided so you can confidently introduce Openmind™ to clients. Most practitioners find it intuitive and easy to integrate after just a short familiarisation period.
-
As you’ll know, it’s quite normal to adopt something new or change something. The beauty of Openmind™ is flexibility, it adapts to your coaching style. You can use as much or as little as feels right, experimenting with different ways of weaving it into sessions.
-
Most clients are intrigued and engaged by the novelty and depth of the results. If needed, you can position it as a “trial exploration” alongside your existing methods to ease them in.
-
No. Implicit testing has been a trusted method in academia and market research for decades. What’s new is its application in coaching and self-awareness. It’s a future-facing shift, not a fad.
-
Traditional tools show you the “tip of the iceberg” (conscious 5%). Openmind™ reveals the whole iceberg (both conscious and non-conscious: 100%). That full picture leads to faster, deeper, and more sustainable client transformation.