Work with us
Join our growing global community of Openmind™ specialists.
Are you a coach or practitioner?
Do you want to transform the world for your clients?
Our accreditation program is quick, straight forward and affordable.
“No other personality assessment I have used has helped me build trust with my clients as quickly and effectively as Openmind. Using Openmind, I am talking about areas with an individual on the first or second time we meet that normally I wouldn’t expect them to open up about until the fifth or sixth session.”
— Mark Creighton, Executive Coach and Advisor
Why Should I Become a Practitioner?
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Stand out from the crowd – Make a difference.
Grow your practice with the power of Openmind™. Our breakthrough technology amplifies your impact, accelerates transformation, and drives success — because it’s not about being different, it’s about making a difference.
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Get to Customer Outcomes – Faster.
Traditional coaching takes time. Openmind™ gets results in instantly, revealing what truly drives your clients beneath the surface.
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Work with Accuracy – Data Driven.
Clarity. Trust. Insight. Openmind™ turns complex data into one clear, personalised report — your client’s true personality blueprint
“It is an extremely powerful tool in the right hands and would be absolutely perfect for people who have invested in becoming a qualified and experienced coach and leader.”
— Becky Fields, Coach
5 Easy Steps to Becoming a Practitioner
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Contact us for a discovery call
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Take our quick and straightforward accreditation
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We’ll set you up on the Openmind™ portal
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You can start issuing assessments immediately
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Join our community and benefit from ongoing support and guidance
“Openmind is a fantastic solution for my clients. The best part is the speed of enlightenment and outcome which makes for a highly impactful and cost-effective solution for my clients. What would take many sessions to even begin to uncover, Openmind achieves in a single session. It’s seriously effective. And most importantly my clients love the experience. I use this as standard with all my clients now and has offered my practice a brilliant differentiator that is truly effective for both my clients and my business.”
— Barbara Darlington, Training Facilitator and Brilliance Coach
FAQs
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Traditional tools measure only conscious, explicit responses, about 5% of our thinking.
Openmind™ uniquely combines both explicit (what clients say they think) and implicit (what clients truly feel at a deeper level) data, capturing the other 95% that drives beliefs, behaviours, and decision-making.
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Implicit Response Time (IRT) analysis measures how quickly someone responds to statements. Faster responses reflect deeply held beliefs or emotional truths, while slower responses reveal uncertainty or surface-level agreement. This bypasses conscious filtering, uncovering insights that traditional surveys cannot reach.
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No. While Openmind™ does measure the Big Five personality traits (OCEAN), it goes further by showing both the explicit self-perception and the implicit, nonconscious truth. It’s not about replacing existing tools, but deepening and complementing them.
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Openmind™’s methodology is grounded in peer-reviewed research in neuroscience and psychology. Implicit Response Time (IRT) testing has been validated for decades in academic and commercial contexts. The system ensures consistency, accuracy, and reliability of results.
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Not necessarily. Openmind™ is designed to complement your existing toolkit, not replace it. You can use it to enrich your coaching conversations, accelerate breakthroughs, and add a new dimension of insight that traditional methods can’t deliver.
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You can use Openmind™ at the start of a coaching relationship for faster rapport, during sessions to explore blind spots, or as a progress tracker. It’s particularly powerful when combined with reflective questioning and behavioural coaching.
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Clients are increasingly curious about self-awareness and neuroscience-backed tools. Openmind™ gives them a unique, engaging, visual report that feels fresh and insightful. Many clients are fascinated by discovering “what I think” versus “what I really feel.”
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No. The Openmind™ reports are designed to be highly visual and coach-friendly. As the practitioner, you guide interpretation, making it simple, relatable, and actionable for your clients.
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On average, around 15–20 minutes. It’s efficient, engaging, and less demanding than lengthy surveys.
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The Openmind™ reports are visual and easy to interpret. They clearly show explicit versus implicit responses side by side, creating “a-ha!” moments for clients and giving you a framework for coaching conversations.
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Yes. Openmind™ works equally well for individual coaching, leadership development, or team dynamics. At team level, it can uncover hidden patterns of culture, collaboration, and blind spots.
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The tool is safe, non-invasive, and empowering. Unlike lie detectors or invasive questioning, Openmind™ simply measures speed of association. Clients typically find it fascinating and affirming, not threatening. You will play a vital role in the safe delivery of their new found enlightenment and we support you every step of the way while you are learning for yourself.
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You can frame it simply: “Traditional surveys show us what you consciously believe about yourself. Openmind™ also shows us the deeper feelings and drivers you may not always be able to articulate. Together, we get the full picture, and that’s where growth happens.”
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Differentiates your practice with cutting-edge Neurotech® - the engine that powers Openmind™
Builds client engagement and curiosity.
Accelerates breakthroughs by revealing what’s beneath the surface.
Creates a stronger ROI for your clients (faster progress, deeper change).
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Absolutely not. The tool enhances your expertise, not replaces it. It provides a richer foundation for your coaching, but your skill in guiding, interpreting, and applying the insights is what drives transformation.
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Training and support are provided so you can confidently introduce Openmind™ to clients. Most practitioners find it intuitive and easy to integrate after just a short familiarisation period.
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As you’ll know, it’s quite normal to adopt something new or change something. The beauty of Openmind™ is flexibility, it adapts to your coaching style. You can use as much or as little as feels right, experimenting with different ways of weaving it into sessions.
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Most clients are intrigued and engaged by the novelty and depth of the results. If needed, you can position it as a “trial exploration” alongside your existing methods to ease them in.
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No. Implicit testing has been a trusted method in academia and market research for decades. What’s new is its application in coaching and self-awareness. It’s a future-facing shift, not a fad.
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Traditional tools show you the “tip of the iceberg” (conscious 5%). Openmind™ reveals the whole iceberg (both conscious and non-conscious: 100%). That full picture leads to faster, deeper, and more sustainable client transformation.