Deeper than types.

Smarter than colours.

You don’t fit in a box.

Our Mission

Empowering You To Truly Know Yourself

Successful people will tell you that lasting change starts from within. But the hardest part is figuring out what, deep down, is really holding you back.

Maybe you’ve tried coaching, personality tests, or self-development tools. They can help, but only up to a point. They rely on what you choose to share, or what you think about how you feel. They capture your conscious reflections, not your automatic reactions. The truth is, they can’t see the things you unintentionally filter out or quietly dismiss – the deeper patterns shaping your behaviour without you even realising it.

And that’s not your fault. Until now, it simply hasn’t been possible to access the subconscious mind – that 95% of your brain that drives so much of who we are and how we respond to the world. You have never really been able to know what’s happening beneath the surface…

But now, you can.

The Science That Makes the Invisible Visible

Openmind™ changes everything.

By combining neuroscience, psychology, and the tech you already carry in your pocket, Openmind™ goes beyond what you can consciously articulate. It captures the subtle signals, automatic responses, and deep-rooted patterns that traditional tools miss — revealing what’s really going on in your subconscious mind.

It shines a light on the invisible drivers behind your choices, emotions, and behaviour: internal conflicts, mixed motivations, indecision, and the tension between what you want to do and what you actually do.

For the first time, you can see the why behind your thoughts and actions — the subconscious forces that shape who you are and how you perform.

Because real progress starts when you look beyond the habits, routines, and façades that keep you stuck.

Openmind™ makes the invisible visible — helping you understand yourself completely, unlock your potential, and achieve more as your authentic self.

Meet the People Changing the Game

  • Andy Dean

    Andy Dean, Chief Executive Officer

    Andy is a pioneer in the use of neuro methods which bypass conscious responses and tap into how employees truly feel about themselves and what’s holding them back. Andy has over ten years at the forefront the people analytics and neuro-marketing industries, deploying it across 20+ countries in multiple languages. He is also the co-founder of the Neurotech® platform on which Openmind is built.

  • Dr Alan Bourne

    Alan was Founder and CEO of Sova Assessment and also co-founder at Talent Q. He holds a PhD in Organisational Psychology and is a Chartered Occupational Psychologist with deep expertise in talent assessment.

  • Dr Alastair Goode, Advisory Board

    Dr Goode holds a BSc in Experimental Psychology and a PhD in Cognitive Science and Human Behaviour. A passionate seeker of new ways to understand how people work. He has over thirty years' experience of working with and applying Behavioural Economics, theoretically and practically. He ensures rigorous application of the implicit method.